The Rise of Natural Beauty: Is Minimal Makeup the New Going Out Trend?

 




For years, more makeup seemed to signal a night out. Piled-on foundations, dramatic eyeshadows and high-gloss lips became synonymous with evenings on the town. But the pandemic changed our relationships with beauty, prioritizing natural looks that felt fresh-faced and low-maintenance. 

Makeup artists now predict minimal makeup will dominate going-out routines in 2024 and beyond.

This emerging trend reflects a renewed focus on self-care and being comfortable in our own skin. Heavy makeup no longer feels necessary to enjoy social events. 

Top makeup artist Jessica Smalls (@jessicasmallsmakeup) notes, “My clients want to better connect with others versus hiding behind layers of coverage. Minimal makeup allows their natural beauty to shine through.

Rather than full faces of foundation, subtle products and light coverage have become the new going-out standard. Here are a few top minimal makeup looks perfect for any evening plans:

Barely-There Base



For a lit-from-within glow, blend a couple pumps of NYX Bare With Me Tinted Skin Veil ($12) into moisturizer. The hydrating formula evens out skin tone without feeling like makeup. The light coverage is perfect for leaving skin breathing and touchable.




No-Fuss Eyes

 


Sweep on a subtle smoky eye in minutes with e.l.f. Cosmetics Putty Flawless Finish, Ideal for All Skin Types ($9). Its creamy texture blends seamlessly all over lids to prime and define. Top with a coat of black mascara for doe-eyed polish.




Just Lip Tint




A dab of tinted balm adds flush without feeling overdone. Try Julep It's Whipped! Lip Cushion ($14), available in sheer berry shades. Conditioning shea and coconut oils pamper lips too.



These easy looks let your natural beauty shine through so you can feel comfortable and confident wherever the night takes you.

No-Makeup Skin: The Skincare Routine


To really let natural beauty shine with minimal makeup, it's essential to start with clear, radiant skin. Top estheticians recommend focusing on hydration and exfoliation to achieve a flawless complexion. Incorporate these key steps and products into your routine:

Gentle Cleanse

Keep skin balanced by washing away impurities without stripping moisture. 



Try CeraVe Hydrating Cleanser ($18) - its ceramide-rich formula removes daily buildup gently.

Tone and Treat

Spray on Pixi Rose Tonic ($18) after cleansing. Its hydrating blend of aloe, rosewater and glycerin restores skin's pH. Let it soak in before applying serums.





Exfoliate Weekly 

Sweep Dr. Dennis Gross Alpha Beta Universal Daily Peel Pads ($88) over dry skin 1-2 times a week. AHA's and BHA's remove dead skin cells for instant glow.




Moisturize Deeply

No makeup still needs hydration. Slather on La Roche-Posay Hyaluronic Acid Serum ($39) and top with CeraVe Moisturizing Cream ($22) daily.






Nourish Overnight 

While you sleep, Elizabeth Arden Advanced Ceramide Capsules ($45) intensively replenish skin with 8 essential ceramides. Wake to plump, renewed skin.




Implementing these skincare steps preps a smooth canvas for minimal makeup application.

In the end, whether you choose to enhance your natural beauty with a barely-there makeup look or embrace it  naturel, remember that confidence is the best cosmetic. As the great Oscar Wilde once put it, "I have nothing to declare except my genius." And with the right skincare routine and minimal makeup techniques, your inner radiance will shine through for all to see - even without piling it on!

Thanks for reading everyone, and enjoy experimenting with the latest minimal makeup trends. Ciao for now!

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